In the annual developer conference F8, Facebook announced its business to consumer (B2C) initiative. It has dubbed Facebook Messenger to suit the needs of different Businesses. The company also expanded the Messenger services by disclosing the Messenger Platform in March of this year. They even allow the third-party developers to create new apps. According to a report, Facebook is also allowing businesses to approach its consumers directly via WhatsApp. This gives us a hint that Facebook is allowing people to earn money from Whatsapp. However, the Chief Executive of Facebook, Mark Zuckerberg said that it had no plans to earn from its services in near future.
Whatsapp is the most used messaging service provider that may use some of the functions that are in the testing phase of Facebook Messenger. It is most probably the business-to-consumer interaction that is being paid for businesses. The Chief Financial Officer, David Wehner, said at the JP Morgan Technology conference that it has enabled B2C messaging as it can prove to have a good business potential. He also told that they are planning to have long term plan rather than near plan. We have limited details about the B2C interaction of Whatsapp. But one thing is for sure that if it is implemented then Facebook can make revenue easily. The consumer’s response is also really unpredictable. Whatsapp will be available without any ads now. The company has also crossed 700 million active users in January.